Co-opted Point, Counterco-opted Point

From BBC Panorama’s “Secrets of Scientology”:

Ex-Scientologists: The technique is to push your buttons. People have emotional buttons, they have things that set them off, and [Scientologists] study you for that….watch you very carefully. [Scientologists] compare notes, [find your weakness and] push your button next time….[to the Interviewer, John Sweeney] Yours was “bigot,” right?

John Sweeney: I am not a bigot.

[Clips play of Scientologists calling Sweeney a bigot]

John Sweeney: Calling me a bigot annoys me because I am not a bigot.

Ex-Scientologists: I understand that.

John Sweeney: Hold on a second–

Ex-Scientologists: But if I keep cutting you off like this I will actually drive you nuts. [cuts off Sweeney again and again]…every time you start to say something I cut you off, it’s another way of getting you – so that you become emotionally upset. It builds up like a dam: all these things you want to originate keep getting cut off, it builds up like a dam and finally explodes –

John Sweeney: It’s annoying– [cut off] I want to say something —

Ex-Scientologists: No! [crosstalk] Bigots are not allowed to talk!

Here’s the vid; quoted passage above begins at about 17m50s:

It’s normal that he flinches at that word: as a bourgie, educated member of the media elite, John Sweeney has been trained to believe being a bigot is the worst thing one can be, a zillion times worse than exploiter, robber, plutocrat, Big Liar, election stealer, torturer, torture enthusiast, war criminal, mass murderer (basically anything horrible but sexual assaultist and rapist) – not only the worst thing morally, but also potentially the most damaging to one’s career. Sweeney is genuinely horrified to be so accused and is indignant because he suspects his accusers operate in bad faith.

Heh.

It’s fashionable to say that the language and techniques of social justice have been co-opted by the right – in the example above, the religious right, kooky division – but I’ve been tweeting that it’s better to say they have been counterco-opted back from SJWs and therefore returned to their natural home. That social justice has been recently confirmed as corporate, and often cynical, neoliberal identitarianism, perhaps it’s now best however to say they’ve always been in the same illiberal home, moving as it were from room to room. Someone should burn it all down to the fucking ground.